The Basics of Direct Mail Marketing

The basics of Direct Mail Marketing are really simple and straight forward.  We have a tendency to try and make it more complicated than it really needs to be.

Being in business, (of any size), and selling product(s) or services, you have already done some market research either formally or informally as to what your clients, (and hopefully others like them), want to buy.

For example:

Informal market research;  If you are a small business and already know all of your clients on a first name basis, (you already have a relationship with them), you always ask them when they are purchasing something from you, (goods or services), “What else can I do for you?”, or “What else do you need?”  “We also carry (or can do) . . . blah, blah, blah.”  Always an open ended question and a something to make them think.  Never a question that can be answered with a yes or no.  Their answers to your probing questions can give you a feeling of what the clients wants and needs are.  It also continues to build that all important client relationship.  This is the reason they will continue to come back to you for their needs and not go to your competitor.  It’s all about the relationship and Trust.

Formal market research;  Questions, whether by mail, phone, e-mail, websites, door to door, etc.  Soliciting responses to questions to find out the who, what, when, why, where and how of peoples wants, needs and desires of where they want to spend their hard earned cash.  Compiling information and statistics of peoples spending behaviors in various situations.  (Granted, this is a pretty simplistic view of formal market research, but you get the idea.)

So as a business manager you have found out who wants what, when they want it and how much they’re willing to spend to get “it”.  How are you going to let your clients know that you have the “it” they want at the price they are willing to pay.

Ok, how many of you know what’s coming next? 

Why yes, you could send a simple little postcard to all of your clients on your mailing list and announce that you are the answer to their needs, wants and desires with this ungodly special you will be running.

A Digital Printer can help you with everything needed to put sales and marketing information in the hands of your best and greatest resource.  That best and greatest resource would be your present clients.  You already have a relationship established with them and are not starting from scratch here.

You do have a mailing list of all your clients don’t you?  No problem, that will be the subject of our next blog.

Call A Digital Printer for answers to your questions.  http://www.ADigitalPrinter.com, Toll Free 877-930-5200