Higher Return On Investment, Direct Mail Marketing

A possibly better approach with a lower cost and a much higher Return on Investment, (ROI), is as follows:  

Have a mail piece designed by a professional designer who understands the incredible value of highly targeted and personalized direct mail.  This uses your customer list to it’s fullest advantages and potential.

Market to an audience of one, with a highly targeted and personalized message.  If you don’t do this, The Direct Marketing Association research and statistics show that;  85% or more of a companies advertising goes un-noticed along with 85% or more of their advertising dollars wasted!  97% or more of a companies direct mail marketing materials go into the trash or recycle bin . . . unopened, along with 97% or more of their direct mail marketing dollars!

The answer to this terrible waste of a companies advertising and marketing dollars is individually personalized and customized printing via direct mail to a highly targeted client or prospect.  According to The Direct Marketing Association research and statistics, personalized direct mail campaigns, which utilize variable data printing, have proven to be extremely effective, particularly as the level of personalization leads to increased relevance.

You can expect;  An increase in client or prospect response by 3 to 10 times and more, (that’s 300% to 1000% and more).  An increase in client retention, loyalty of existing clients while attracting new clients.  An increase in the Return on Investment, (R.O.I.), of your marketing dollars, as shown in the following example;

Traditional Fixed Image Direct Mail

Production costs: 25,000 pieces @ $0.40 each = $10,000

2% Response rate = 500

Revenue model: 500 @ $100 average sale = $50,000

Production cost as % of revenue = 20%

R.O.I. = 5.0 x

Cost per response = $20

Profit = $40,000

 

Highly Targeted, Personalized Direct Mail

Production costs: 12,500 pieces @ $0.80 each = $10,000

10% Response rate = 1,250

Revenue model: 1,250 @ $100 average sale = $125,000

Production cost as % of revenue = 8%

R.O.I. = 12.5 x

Cost per response = $8

Profit = $115,000

Our clients that use variable data printing and personalized direct mail marketing are experiencing the kind of client response rates that are usually only dreamed of.  Our finished products are always full color, high quality materials from our digital offset printing equipment.  True on-demand printing from a single personalized piece to however many you need.  Both competitively priced fixed image, digital printing or personalized, variable data imaging from one trusted source.With our digital press equipment you save money by printing only the quantities you need, printing only when you need the materials and for a fraction of the cost of fixed image offset printing.  This saves you money on the costs of higher quantity print runs, storage and warehousing costs and obsolete printed materials that end up being recycled.If a higher return on investment (ROI) and a higher response rate on what you print, interests and excites you, then call us today for a quote on your next printing project!

At A Digital Printer we can show you how and prove it to your satisfaction.  http://www.ADigitalPrinter.com, Toll Free 877-930-5200